Plus
Studio: Fathom
Client: Plus
As a motion designer, you become a bit of an expert in a wide range of subjects and I can quite confidently say that I am now fairly well versed in the world of Smart Loan technology and contemporary platform architecture enabling smoother operational interactions for all industry participants.
I’m lying, I have no idea what any of that means but I managed to pick up just enough to ensure the video did exactly what it needed to do.
Incorporating screenshots or live software demos within an animation is a tricky art but by building up a layered structure with elements from the logo, highlighting certain areas and creating a journey from scene to scene, they felt nicely integrated and not just awkwardly placed within the scene.
