Exness – Election Campaign

Motion design occasionally throws up the odd challenge, how to include screenshots in a primarily illustrated world, can we include 3D isometric within a limited budget, can you create 228 individual videos for an upcoming social media campaign. The latter applies to this brief, 228 videos… 2 hundred and twenty eight videos!

One man, 228 video variations

Never one to shy from a challenge I jumped at the chance to work with this new client to help create their pre and post election campaign ads for 6 platforms, in 3 sizes, with subs and vo for 8 languages and across 2 campaigns.

I have never been tasked with anything close to the scale of this project before and to say this was a mammoth exercise in pre-planning and organisation is quite the understatement.

The project went through the usual process of style-frames, storyboard and animation with the addition of a complex plan on how to build a modular project structure within which I can relatively easily build out the literal hundreds of required exports.

“Thank you for taking on the task and being an

absolute pleasure to work with.”