Motion Guidelines
Client: Paysafe Card
I had the incredible opportunity to work on the Motion Brand Guidelines for Paysafe Card, a beautiful project that brought the visual identity of the brand to life through animations. My role was to infuse the design team’s work with movement and energy, transforming static elements into dynamic animated sequences that embody the essence of the Paysafe Card brand.
The main goal of the project was to create comprehensive motion guidelines that maintained consistency with the brand’s visual identity while adding a touch of animation. These guidelines serve as a reference for all future animations, ensuring a seamless and unified brand experience across various digital platforms and marketing materials.
The project presented several challenges
including finding the perfect balance between creativity and adherence to brand standards. The animations had to align with Paysafe Card’s core values, reflecting trust, innovation, and user-centricity while expressing the brand’s fun and youthful energy.
Playful yet professional
The typography had to feel effortless, mirroring the smooth and seamless experience of every transaction made with PaysafeCard. The animations focused on smooth transitions, gentle movements, and well-timed sequences that created an elegant flow.
As the brand continues to evolve, the motion guidelines will act as a cornerstone, ensuring that any new animations remain true to the brand’s identity and values. Additionally, the guidelines will support the integration of animations into emerging technologies and platforms, enabling paysafecard to stay at the forefront of digital experiences.
Overall, the Motion Brand Guidelines for paysafecard project has been an incredibly rewarding experience, and I am very grateful for the chance to work with the incredibly talented team behind the re-brand to help elevate it with movement and establish a compelling and memorable motion identity for such a forward thinking brand.
